Lorus

Lorus is a watch brand launched in 1982 by the Japanese Seiko Watch Corporation, one of the world’s most respected watchmakers with over a century of horological expertise.

Lorus is designed to offer accessible, everyday watches that combine Japanese precision and innovative technology with affordable pricing. The range includes quartz and automatic movements, as well as solar-powered, digital and chronograph models, so there’s something for casual wear, sports, or classic style.

Known for reliable performance and versatile design, Lorus watches appeal to people who want quality and style without a high price tag — benefiting from Seiko’s engineering while keeping costs down.